Lower Sell-Side Cost
Reduces the total listing and selling cost to 3% when the buyer purchases with your team.
Velocity Program
Home to Sell.
We list and sell the buyer’s existing home for 3% total, instead of the traditional 5 to 6 percent, when they purchase with your builder team — saving them thousands of dollars and reducing the delays that often come with contingent transactions.
Plate 01 / Program Brief
PRG-002 · Active
Fewer Contingencies
Helps remove resale friction that often delays contracts and slows builder absorption.
Cleaner Coordination
Simplifies the transition between selling the current home and purchasing new construction.
Built to Reduce Resale Friction
Home to Sell gives buyers a more efficient path to list and sell their current home while helping builder sales teams move forward with fewer delays and less contingency-related uncertainty.
§ 01The Problem
A home to sell can slow an otherwise ready buyer.
Many qualified buyers are ready to purchase new construction, but still need to sell their current home first. Traditional listing costs, uncertain timelines, and contingency concerns often delay the decision or stall the contract entirely.
Buyers hesitate because they still need to sell their existing home.
Traditional 5 to 6 percent commissions create additional financial pressure.
Sales teams lose momentum when resale coordination becomes a bottleneck.
§ 02How It Works
Lists and sells the buyer’s home at a reduced 3% total cost.
Creates a clearer path into the new construction purchase.
Supports smoother coordination between resale and builder timelines.
A structured way to sell first and buy with confidence.
Home to Sell allows buyers to list and sell their current home for 3% total when they purchase with your builder team. This creates a more efficient transition, saves the buyer thousands, and reduces the coordination burden that often comes with contingent transactions.
§ 03Operational Impact
More buyer confidence, less contract friction.
By reducing resale costs and giving buyers a more defined path forward, Home to Sell helps builder organizations improve buyer commitment, reduce delays, and support stronger conversion reliability across communities.
01
Buyer Savings
Helps buyers keep more equity by reducing the total selling cost of their existing home.
02
Stronger Conversion
Reduces hesitation from buyers who would otherwise wait to resolve their home sale first.
03
Better Coordination
Supports smoother alignment between resale activity and new construction timelines.
§ 04Deployment
Designed to support builder sales teams across multiple communities.
Velocity integrates Home to Sell into builder environments as a structured resale support program that helps division leadership and on-site teams move buyers forward with greater clarity and less operational drag.
Operating Alignment
3% total — only when they buy with you.
The structure ties resale savings directly to the new construction purchase, aligning buyer incentive with builder absorption and removing contingent bottlenecks.
Supports division leaders and community sales teams with a repeatable resale framework.
Fits multi-community and regional builder environments where contingencies slow absorption.
Aligns buyer savings with cleaner operational execution inside the sales process.
§ 05Executive Briefing
For Division Leadership
See how Home to Sell fits inside your sales environment.
Division leaders can request a structured overview of how Velocity deploys Home to Sell within builder operations, including resale coordination, buyer savings positioning, and sales team alignment.
Request Executive Briefing
During the Briefing We Review
01
How the program integrates with builder sales workflows.
02
How 3% total resale pricing helps buyers move forward faster.
03
How Velocity reduces contingent friction across builder communities.
§ 06FAQ
Common questions about Home to Sell.
Key clarifications for division leadership and sales managers.
When the buyer purchases with your builder team, Velocity lists and sells their existing home for a total of 3%, creating meaningful savings compared to traditional 5 to 6 percent models.
Home to Sell is ideal for buyers who are qualified for new construction but still need to sell their current home before moving forward with greater confidence.
No. This page is intended to provide information about builder support programs and does not create a brokerage relationship.
End of Brief
Ready to deploy Home to Sell in your division?
Book a structured briefing to see how Velocity unlocks contingent buyers with a 3% resale program tied directly to your builder sales floor.
Request Executive Briefing