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Velocity Program

Home to Sell

We list and sell the buyer’s existing home for 3% total, instead of the traditional 5 to 6 percent, when they purchase with your builder team, saving them thousands of dollars and reducing the delays that often come with contingent transactions.

Lower Sell-Side Cost Reduces the total listing and selling cost to 3% when the buyer purchases with your team.
Fewer Contingencies Helps remove resale friction that often delays contracts and slows builder absorption.
Cleaner Coordination Simplifies the transition between selling the current home and purchasing new construction.

Built to Reduce Resale Friction

Home to Sell gives buyers a more efficient path to list and sell their current home while helping builder sales teams move forward with fewer delays and less contingency-related uncertainty.

A Home to Sell Can Slow an Otherwise Ready Buyer

Many qualified buyers are ready to purchase new construction, but still need to sell their current home first. Traditional listing costs, uncertain timelines, and contingency concerns often delay the decision or stall the contract entirely.

  • Buyers hesitate because they still need to sell their existing home
  • Traditional 5 to 6 percent commissions create additional financial pressure
  • Sales teams lose momentum when resale coordination becomes a bottleneck

A Structured Way to Sell First and Buy With Confidence

Home to Sell allows buyers to list and sell their current home for 3% total when they purchase with your builder team. This creates a more efficient transition, saves the buyer thousands, and reduces the coordination burden that often comes with contingent transactions.

  • Lists and sells the buyer’s home at a reduced 3% total cost
  • Creates a clearer path into the new construction purchase
  • Supports smoother coordination between resale and builder timelines

More Buyer Confidence, Less Contract Friction

By reducing resale costs and giving buyers a more defined path forward, Home to Sell helps builder organizations improve buyer commitment, reduce delays, and support stronger conversion reliability across communities.

Buyer Savings Helps buyers keep more equity by reducing the total selling cost of their existing home.
Stronger Conversion Reduces hesitation from buyers who would otherwise wait to resolve their home sale first.
Better Coordination Supports smoother alignment between resale activity and new construction timelines.

Designed to Support Builder Sales Teams Across Multiple Communities

Velocity integrates Home to Sell into builder environments as a structured resale support program that helps division leadership and on-site teams move buyers forward with greater clarity and less operational drag.

  • Supports division leaders and community sales teams with a repeatable resale framework
  • Fits multi-community and regional builder environments where contingencies slow absorption
  • Aligns buyer savings with cleaner operational execution inside the sales process

See How Home to Sell Fits Inside Your Sales Environment

Division leaders can request a structured overview of how Velocity deploys Home to Sell within builder operations, including resale coordination, buyer savings positioning, and sales team alignment.

During the briefing we review:

  • How the program integrates with builder sales workflows
  • How 3% total resale pricing helps buyers move forward faster
  • How Velocity reduces contingent friction across builder communities
Request Executive Briefing

Common Questions About Home to Sell

How does the 3% total structure work?

When the buyer purchases with your builder team, Velocity lists and sells their existing home for a total of 3%, creating meaningful savings compared to traditional 5 to 6 percent models.

Who is this program best suited for?

Home to Sell is ideal for buyers who are qualified for new construction but still need to sell their current home before moving forward with greater confidence.

Does this create a brokerage relationship through the website?

No. This page is intended to provide information about builder support programs and does not create a brokerage relationship.